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DEAR TORRID: A love/hate letter.
theoryofgravity wrote in fatshionista
Hi folks! Recently your mods received a missive from Torrid's newish representation on LJ, torrid_inc, asking about promotional opportunities in fatshionista. That's not going to happen, not least because we're trying to be stricter than ever with any kind of promo posting (and any flexibility on the subject historically has only been extended to support small, fat-owned and/or fat-friendly businesses). BUT, it did occur to me that this is a great opportunity to make our multitude of voices and opinions heard to a major US plus-size manufacturer, and to do so in a space and environment controlled by us, and not by some third party organizing a focus group.

So this here is an open letter to Torrid. If you've got a Torrid-related opinion, be it props or grievance, please share it in comments below. This will likely be a crazy jumble of contradictory statements from lots of people, and that's okay. Companies still listen, and as frustrated as we often are by limited or undesireable plus-size "options", this is a chance to speak up. We know Torrid's listening, so let's tell them something.

My contribution is dress-related, unsurprisingly:

Dear Torrid,

I hate your tube dresses and halters and your prints occasionally make me retch. Please bring back appropriately-sized Stop Staring! dresses, or another variety of retro-styled, well-made, predictably-fitting dresses.

Also, please learn from past mistakes and don't ever pull this shit again.



Your turn.

ETA: To clarify the series of events here - Torrid emails the mods asking to do promotions in fatshionista. The mods say NO. I, individual mod, think that it might be interesting and useful for everyone involved to make a post inviting members to share their feelings about Torrid, since we now know Torrid is taking notice of goings-on in fatshionista. This big SHARING CIRCLE may even have measureable benefits for us as consumers if Torrid sees fit to take our suggestions to heart. Everybody wins.

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Either you are or I am. What about the quoted passage is demonizing?

I think I misread it, after reading the comments. I initially read it as, "the mods of fatshionista had asked for torrid to advertise/support fatshionista," not "torrid asked to advertise on fatshionista." It was just poorly written with way too much conjecture and not enough concise.

As for the demonizing, I think the OP could have just said "post something about Torrid," and then posted something in the comments instead of having it as part of the initial call to action. This manner of propaganda would make people feel unable to say something positive, as the OP seems so negative about Torrid.

Compounded with the second paragraph and my initial impression of the post, I just figured this was a tantrum from someone who didn't get her way, but I was mistaken. I'm way too used to trolling, and y'all seem crazy political around here. I figured I could throw down some moderate views when people get all, "OMG END OF WORLD KILL EVERYTHING BURN IT DOWN!!"

I actually am the OP, heh. I added a section to clarify the sequence of events. In short, Torrid approached the mods asking if they could do promotions in fatshionista. That's a huge, huge NO from us. I, individually, thought it might be interesting to exploit the attention Torrid is paying to fats as a means of getting our opinions heard by them.

I'm personally negative about Torrid, and I'm disinclined to pretend otherwise, but negativity is very much not required in comments. I think it's just as important to tell retailers what they're doing right as what they're doing wrong.

And yes, we are crazy political around here.

You made me laugh out loud with "And yes, we are crazy political around here."

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