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DEAR TORRID: A love/hate letter.
theoryofgravity wrote in fatshionista
Hi folks! Recently your mods received a missive from Torrid's newish representation on LJ, torrid_inc, asking about promotional opportunities in fatshionista. That's not going to happen, not least because we're trying to be stricter than ever with any kind of promo posting (and any flexibility on the subject historically has only been extended to support small, fat-owned and/or fat-friendly businesses). BUT, it did occur to me that this is a great opportunity to make our multitude of voices and opinions heard to a major US plus-size manufacturer, and to do so in a space and environment controlled by us, and not by some third party organizing a focus group.

So this here is an open letter to Torrid. If you've got a Torrid-related opinion, be it props or grievance, please share it in comments below. This will likely be a crazy jumble of contradictory statements from lots of people, and that's okay. Companies still listen, and as frustrated as we often are by limited or undesireable plus-size "options", this is a chance to speak up. We know Torrid's listening, so let's tell them something.

My contribution is dress-related, unsurprisingly:

Dear Torrid,

I hate your tube dresses and halters and your prints occasionally make me retch. Please bring back appropriately-sized Stop Staring! dresses, or another variety of retro-styled, well-made, predictably-fitting dresses.

Also, please learn from past mistakes and don't ever pull this shit again.



Your turn.

ETA: To clarify the series of events here - Torrid emails the mods asking to do promotions in fatshionista. The mods say NO. I, individual mod, think that it might be interesting and useful for everyone involved to make a post inviting members to share their feelings about Torrid, since we now know Torrid is taking notice of goings-on in fatshionista. This big SHARING CIRCLE may even have measureable benefits for us as consumers if Torrid sees fit to take our suggestions to heart. Everybody wins.

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Dear Torrid -

I completely agree with everyone who has written saying bring back pre-pink more punky/gothy/retro stuff. I wrote to Torrid when they first changed asking why and they said they didn't have many people buying that stuff. I couldn't understand that because when I joined fatshionista there were many people I saw posting OOTDs and probably more who don't post that are into those styles. I'd love to see real plus (not junior) size Stop Staring (or similarly styled) dresses.
Your prices are way too high for the quality of the product and I would like echo some posts above and say please offer more things in cotton or cotton-blend because I too, have seen something I like only to not buy it because its 100% synthetic.
Also, in regards to your pricing, I really only buy from you when you have 50% off clearance sales because to be honest, that's really all I feel your clothing is worth. Even some of the regular clearance prices are way too high for the quality of the item.


Edited at 2009-05-13 02:23 pm (UTC)

If you look at my closet, my whole wardrobe was like allllll Torrid, from my dickie's work shirts to my Skeleton Sailor top. They really really pissed me off when they went all pink and preppy/slutty whatever the hell the style they are pulling off now.

I own a Stop Staring dress from there that is so beautiful I wept almost when I saw it. (or it could have been the booze)

I'm glad it's not just me.

ah I also wanted to add that I don't think you should ONLY sell things like you did pre-pink, but bring that stuff back in ADDITION TO the styles you are selling now.

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