Log in

No account? Create an account

Previous Entry Share Next Entry
DEAR TORRID: A love/hate letter.
theoryofgravity wrote in fatshionista
Hi folks! Recently your mods received a missive from Torrid's newish representation on LJ, torrid_inc, asking about promotional opportunities in fatshionista. That's not going to happen, not least because we're trying to be stricter than ever with any kind of promo posting (and any flexibility on the subject historically has only been extended to support small, fat-owned and/or fat-friendly businesses). BUT, it did occur to me that this is a great opportunity to make our multitude of voices and opinions heard to a major US plus-size manufacturer, and to do so in a space and environment controlled by us, and not by some third party organizing a focus group.

So this here is an open letter to Torrid. If you've got a Torrid-related opinion, be it props or grievance, please share it in comments below. This will likely be a crazy jumble of contradictory statements from lots of people, and that's okay. Companies still listen, and as frustrated as we often are by limited or undesireable plus-size "options", this is a chance to speak up. We know Torrid's listening, so let's tell them something.

My contribution is dress-related, unsurprisingly:

Dear Torrid,

I hate your tube dresses and halters and your prints occasionally make me retch. Please bring back appropriately-sized Stop Staring! dresses, or another variety of retro-styled, well-made, predictably-fitting dresses.

Also, please learn from past mistakes and don't ever pull this shit again.



Your turn.

ETA: To clarify the series of events here - Torrid emails the mods asking to do promotions in fatshionista. The mods say NO. I, individual mod, think that it might be interesting and useful for everyone involved to make a post inviting members to share their feelings about Torrid, since we now know Torrid is taking notice of goings-on in fatshionista. This big SHARING CIRCLE may even have measureable benefits for us as consumers if Torrid sees fit to take our suggestions to heart. Everybody wins.

  • 1
Dear Torrid,

I rarely shop in your stores or website any more. Your clothes are ridiculously overpriced for the quality. I refuse to pay $28 for a cotton t-shirt. I might pay $10 to $15, but why pay $28 when I can find cute graphic tees at Old Navy for $10, and sometimes two for $15?

If I do visit your stores or website, it's only to peruse the sales and clearance items. But with your ridiculous 'no returns' policy on clearance items and wonky sizing, I haven't bought anything in over a year. Why would I purchase a clearance item online that I can't return and doesn't fit? Why is it that I can purchase one item in a size 3 and have it fit, yet purchase another similar item in the same size and find that it's either too large or far too small?

This could be remedied by including garment sizes for each item on your website. Or, better yet, getting rid of your ridiculous no returns policy on clearance items. If I'm not mistaken, the whole point of putting items on clearance is to sell them quickly. I'm sure you'd have many more online shoppers if they were guaranteed less buyer's remorse and could return clearance items...thereby creating a larger market for clearance items and selling them more quickly. It really doesn't take a marketing degree to figure that out.

Come on, Torrid people. Use your brains. I know you have them. They're just in hiding.

With extreme dislike,

  • 1