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DEAR TORRID: A love/hate letter.
theoryofgravity wrote in fatshionista
Hi folks! Recently your mods received a missive from Torrid's newish representation on LJ, torrid_inc, asking about promotional opportunities in fatshionista. That's not going to happen, not least because we're trying to be stricter than ever with any kind of promo posting (and any flexibility on the subject historically has only been extended to support small, fat-owned and/or fat-friendly businesses). BUT, it did occur to me that this is a great opportunity to make our multitude of voices and opinions heard to a major US plus-size manufacturer, and to do so in a space and environment controlled by us, and not by some third party organizing a focus group.

So this here is an open letter to Torrid. If you've got a Torrid-related opinion, be it props or grievance, please share it in comments below. This will likely be a crazy jumble of contradictory statements from lots of people, and that's okay. Companies still listen, and as frustrated as we often are by limited or undesireable plus-size "options", this is a chance to speak up. We know Torrid's listening, so let's tell them something.

My contribution is dress-related, unsurprisingly:

Dear Torrid,

I hate your tube dresses and halters and your prints occasionally make me retch. Please bring back appropriately-sized Stop Staring! dresses, or another variety of retro-styled, well-made, predictably-fitting dresses.

Also, please learn from past mistakes and don't ever pull this shit again.



Your turn.

ETA: To clarify the series of events here - Torrid emails the mods asking to do promotions in fatshionista. The mods say NO. I, individual mod, think that it might be interesting and useful for everyone involved to make a post inviting members to share their feelings about Torrid, since we now know Torrid is taking notice of goings-on in fatshionista. This big SHARING CIRCLE may even have measureable benefits for us as consumers if Torrid sees fit to take our suggestions to heart. Everybody wins.

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Dear Torrid,

Please bring back at least SOME of the retro/goth/punk styles you founded the store on. I realize that going more mainstream means you can sell to more consumers, but with going ENTIRELY mainstream, you lost what made you so great in the first place. Torrid was somewhere I could go and get fun, funky, retro styles without having to spend days and days thrifting to find something in my size, or spending hundreds of dollars to have something custom made. I miss the waitress dresses, the bowling shirts, the Tripp, the Morbid Threads. You don't have to shut that aspect off to appeal to a more mainstream customer.

My second complaint is the quality of your stuff vs the price. I am all about paying full price for something I really want, however, when I get it home, and it shrinks (unwearably so) after one dry cleaning, or falls apart, the forty bucks I paid for one top, seems a little excessive. Now, on the other hand, if you want to continue to make it shoddy, then lower the prices. I would be WAY more likely to purchase something I know isn't going to last if it's only 15 bucks.

My last point is - HAVE A SALE OR COUPONE EVERY ONCE IN A WHILE. NOt a "clearance sale" where all that's there to pick over is a bunch of crap no one else wanted...but a REAL sale, or a Lane Bryant / Avenue / Fashionbug / everyone else on the planet type coupon where you get say - 25 off 75, or $10 off ANY purchase, or something along those lines.

Since your stores are few and far between, most of us have to drive a ways to get to one...I would be WAY more likely to make the drive if there was a good sale, or coupon, or you just lowered your prices likE EVERY other retailer in the country is doing right now.


A Cute Fat Chick who Loves to Shop!

"Please bring back at least SOME of the retro/goth/punk styles you founded the store on."

this times A MILLION!

more Tripp, more Lipservice (!!!), more Lucky 13, etc.
I can't tell you how many compliments I get on my "pre-pink" Torrid clothes.

I will give you this: you do boots rights. thank you.

Ditto-- more "pre-pink" Goth/Rockabilly/Retro, please. Those first few years Torrid was in business was its best fashion-wise (and possibly its worst expense-wise. pricey duds!)

Also, how about getting some extended sizes (5x, 30/32) in your stores? Thanks!

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