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DEAR TORRID: A love/hate letter.
theoryofgravity wrote in fatshionista
Hi folks! Recently your mods received a missive from Torrid's newish representation on LJ, torrid_inc, asking about promotional opportunities in fatshionista. That's not going to happen, not least because we're trying to be stricter than ever with any kind of promo posting (and any flexibility on the subject historically has only been extended to support small, fat-owned and/or fat-friendly businesses). BUT, it did occur to me that this is a great opportunity to make our multitude of voices and opinions heard to a major US plus-size manufacturer, and to do so in a space and environment controlled by us, and not by some third party organizing a focus group.

So this here is an open letter to Torrid. If you've got a Torrid-related opinion, be it props or grievance, please share it in comments below. This will likely be a crazy jumble of contradictory statements from lots of people, and that's okay. Companies still listen, and as frustrated as we often are by limited or undesireable plus-size "options", this is a chance to speak up. We know Torrid's listening, so let's tell them something.

My contribution is dress-related, unsurprisingly:

Dear Torrid,

I hate your tube dresses and halters and your prints occasionally make me retch. Please bring back appropriately-sized Stop Staring! dresses, or another variety of retro-styled, well-made, predictably-fitting dresses.

Also, please learn from past mistakes and don't ever pull this shit again.



Your turn.

ETA: To clarify the series of events here - Torrid emails the mods asking to do promotions in fatshionista. The mods say NO. I, individual mod, think that it might be interesting and useful for everyone involved to make a post inviting members to share their feelings about Torrid, since we now know Torrid is taking notice of goings-on in fatshionista. This big SHARING CIRCLE may even have measureable benefits for us as consumers if Torrid sees fit to take our suggestions to heart. Everybody wins.

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Dear Torrid,

I know it's common enough practice in the plus-size clothing industry, but people don't end at size 24. I'm just about sized out of your clothes, which makes me sad. Please make more sizes.

I like some of the current stuff, and I miss some of the old Torrid stuff, so a combination, perhaps? Alternative clothes that can be used in office-wear-type situations, as well?


I AM sized out of their clothes, and there are some of them I'd love to buy. Larger sizes for the win! Do it!

Yup, me too. Even a couple years ago when I generally fit into a size 24/26 (pre baby havin'), I could NEVER wear the pants, and often the shirts fit before washing and then shrunk up to be ridiculously short, unless they are the specifically tunic-length shirts. The skirts and dresses are usually so expensive that I can never bring myself to try even the ones I *do* like for fear of non-fittage. I wear a 28/30 at Old Navy, which is sadly wear I buy most of my stuff now due to sizing and pricing. I can't even say how much I would rather be spending my money on cuter Torrid stuff.

I was more likely to shop at Torrid, even for accessories, when I had a store in town (yo, STL!) but now that I'm in Tulsa, OK (which others have already talked about) I have to have it shipped, and thus am less likely to buy. There is NO shortage of fashionable fats in Tulsa, and many would love to shop/work at a Torrid. I also want to add to the comments that we miss the more "alternative" styles. Most of the t-shirt slogans make me gag, even if the design is awesome. Sad day.

Torrid, you get some things right! Like shoes, mostly. Once I have had a pair of little canvas flats that for some reason just randomly did not fit, and once I bought some mary janes that I adored but which broke within two weeks of wearing them, but every other pair of shoes I have bought from you has fit and has been worn and worn for at least a year.

But please, pay attention: wider range of sizes, more actual stores, more alternative style!

Yes. Aside from the unreasonable prices and mainstreaming that has gone on at Torrid, I haven't been able to wear Torrid for probably 5 years. I even visited an actual Torrid store when I was back home in Ohio and the one thing big enough to fit my body didn't fit right. Sadly, Old Navy is a better option for me, even though the bastards don't sell plus sizes in stores anymore and they were never "alternative" in any way.

You have more or less voiced my exact complaint. I feel like I'm being sized out and aged out of their store. If they're going to be a junior plus store, just come right out and say it....and change their numbering.

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I don't understand why stores can't get it in their heads that they should purchase or develop larger sizes when the ones that are always left behind seem to be smaller. It's not like you even have to have a marketing degree to figure it out but for some reason retailers CANNOT comprehend it!

i respectfully disagree with getting rid of the 12, cos i wear it and appreciate the clearance selection. but i agree that they ought to have bigger sizes as well, it's just a sensible business practice at this point

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