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DEAR TORRID: A love/hate letter.
theoryofgravity wrote in fatshionista
Hi folks! Recently your mods received a missive from Torrid's newish representation on LJ, torrid_inc, asking about promotional opportunities in fatshionista. That's not going to happen, not least because we're trying to be stricter than ever with any kind of promo posting (and any flexibility on the subject historically has only been extended to support small, fat-owned and/or fat-friendly businesses). BUT, it did occur to me that this is a great opportunity to make our multitude of voices and opinions heard to a major US plus-size manufacturer, and to do so in a space and environment controlled by us, and not by some third party organizing a focus group.

So this here is an open letter to Torrid. If you've got a Torrid-related opinion, be it props or grievance, please share it in comments below. This will likely be a crazy jumble of contradictory statements from lots of people, and that's okay. Companies still listen, and as frustrated as we often are by limited or undesireable plus-size "options", this is a chance to speak up. We know Torrid's listening, so let's tell them something.

My contribution is dress-related, unsurprisingly:

Dear Torrid,

I hate your tube dresses and halters and your prints occasionally make me retch. Please bring back appropriately-sized Stop Staring! dresses, or another variety of retro-styled, well-made, predictably-fitting dresses.

Also, please learn from past mistakes and don't ever pull this shit again.



Your turn.

ETA: To clarify the series of events here - Torrid emails the mods asking to do promotions in fatshionista. The mods say NO. I, individual mod, think that it might be interesting and useful for everyone involved to make a post inviting members to share their feelings about Torrid, since we now know Torrid is taking notice of goings-on in fatshionista. This big SHARING CIRCLE may even have measureable benefits for us as consumers if Torrid sees fit to take our suggestions to heart. Everybody wins.

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(Deleted comment)
I'd say 170 locations in about 8 years is some pretty serious expanding. They can't just open up a million stores all at once, it's not cost effective, but I imagine they are planning to continue to expand.

ps. I agree about the quality of the clothing being low. I also cannot stand all of the synthetic fibers. Everyone seems to be being pretty negative, but I guess that's expected when you're offering feedback to a company.

(Deleted comment)
Ok, seriously, I'm not even from NYC and I think this is an injustice. If it were up to me, it would be at least the size of the H&M there....and in Manhattan.

Seconded! Or thirded, or whatever number I am. I hate buying online from Torrid because of the lack of quality. It's impossible to inspect quality online, and see if the sizing will actually fit me. I'm in Tulsa, so one here would be fab, but I'd drive to OKC.

/agree! (and hai fellow Okies).

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