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Forever 21 goes plus size!
dove
bloomie79 wrote in fatshionista
Yes, you heard me. Forever 21 is launching a plus size line called Faith 21 which will be sold in a few shops in May and online. Can I say how much I LOVE the fact that they will be selling plus in their stores rather than creating a separate plus size store. Although it'd be nice if they just expanded the range of sizes of what they currently have rather than create a whole new line.

http://latimesblogs.latimes.com/alltherage/2009/03/forever-21-to-l.html

There is also another article on plus size fashion (or rather the lack of it) as part of the whole series and it is one of the best articles I've read on plus size fashion in a long time http://www.latimes.com/features/lifestyle/la-ig-size1-2009mar01,0,2345629.story.
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This is kind of long, so grab a pillow.

Well, the Generally Accepted Theory is that Misses' sizing is the template from which the other have sprung. Keep that in mind as I start rambling and/or yammering. The typical cut of Misses' garments is for the hips to be 10-11" larger than the waist, while the bust is 8-9" larger.

Petites' is fairly straightforward. Everything's shorter with the intent of catering to women 5'4" and under. This is done by making inseams 2" shorter and occasionally shortening the rise on pants. Petite tops often have shorter sleeves, shorter lengths, and occasionally narrower shoulders.

Juniors' is intended for adolescent girls. The reasoning is that adolescent girls haven't fully developed their hips, ass, and boobies yet, so their clothing is cut with a smaller hip and bust (and sometimes waist) than Misses'. (Usually 1-2" smaller) More often than not, these are the only two measurements that are adjusted. However, Juniors' Petite and Tall can be found in stores that only sell Juniors' sizes.

Finally, there are two kinds of Women's sizing: a)an extension of the existing Misses' line or b)the sizing exclusive to that line. This is evident when you look at clothing brands that have a sizing overlap/dual availability.

(For example, my sister is a size 18. When she shops at Cato, she has to buy straight size 18 pants instead of 18W. The 18W is too big in the hips, but a 16W is too small in the waist. This disappoints her because she likes the Plus selection of suits better.)

In the Type A brands, larger sizes are just sized up from the same size 6/8 fit model. The Type B brands are the ones that typically have a separate fit model that's usually anywhere from a size 14 to an 18, creating a different size chart altogether. Or sometimes a brand will just take the Misses' size, add an inch in the waist and 2 inches in the bust and hip to change the ratio, and call it a day.

Then there's Juniors' Plus....which makes no damn sense to anyone. Ideally, it was probably intended to simply be an extension of Juniors instead of a separate entity. Part of the confusion is that vanity sizing has screwed up the relationship between Juniors' and Misses', which in turn screws up the relationship between Junior Plus and larger Misses' sizes. When Juniors' Plus first came out in the mid-90's, a size 17 was basically a Misses' 18 with smaller hips and bust, but now it's more like a Misses' 16.

If you actually were looking for an explanation, I hope I helped. If not, I hope someone finds this useful.

Re: This is kind of long, so grab a pillow.

Actually, I'm pretty impressed with your knowledge. Thank you. :)

Re: This is kind of long, so grab a pillow.

Thanks! I actually have a degree in Fashion Merchandising, and this is probably the most use I've gotten out of it. :-)

Re: This is kind of long, so grab a pillow.

Well done.

Misses sizes are essentially designed to fit adult women with various frame sizes but not a lot of fat whereas plus/women's sizes are shaped to allow for fat. Venus Williams is a good example of the idea of larger frame size--she's not fat at all, but she's a lot larger, measurement-wise, than, say, Jada Pinkett Smith.

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