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Forever 21 goes plus size!
dove
bloomie79 wrote in fatshionista
Yes, you heard me. Forever 21 is launching a plus size line called Faith 21 which will be sold in a few shops in May and online. Can I say how much I LOVE the fact that they will be selling plus in their stores rather than creating a separate plus size store. Although it'd be nice if they just expanded the range of sizes of what they currently have rather than create a whole new line.

http://latimesblogs.latimes.com/alltherage/2009/03/forever-21-to-l.html

There is also another article on plus size fashion (or rather the lack of it) as part of the whole series and it is one of the best articles I've read on plus size fashion in a long time http://www.latimes.com/features/lifestyle/la-ig-size1-2009mar01,0,2345629.story.
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I'm excited, but it's a very guarded excitement. It's great they're expanding, but I'm not holding out much hope that their plus size line will be as trendy as their "standard" size line.

For whatever reason, a lot of companies that branch out into plus size apparel seem to think we fats will be so very grateful to have more options that we'll be satisfied with whatever they put out, regardless of whether they actually put any effort into actually designing the clothes.

Basically I'm worried about their line being Torrid 2, Electric Boogaloo. We'll see how this goes.