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follow up to ASOS Curve using the Shrinking Models
miauminx wrote in fatshionista
checking on facebook this morning, I noticed the following from ASOS- put up through the following blog: http://www.plus-model-mag.com/2012/05/shes-not-plus-size-asos-curve-responds-to-model-controversy/

Curvettes we hope you all had a nice weekend.

We just wanted to write a post about our models, as we know there have been some un-happy bloggers writing posts and also comments on here.

In the plus size industry a plus size model is considered anything from a size 12 upwards, silly we know but then the models used on main range are a size 6, and [let’s] face it only a small percentage of the world are a size 6, so shoppers of a size 16 have the same problem as some of you face with visualizing the style on themselves. Curve has always ensured the models used on the site are around a size 16, admittedly some do look just under but happily some over too.

We do appreciate though the new model recently used is far smaller than the standard we set. She is beautiful we know, but we will not be using her again as we do not think it sent out the right message to our shoppers, and we hope we did [not] offend any of you.

Thank you to everyone who filled in our on-line survey, and please be assured we take into account all the messages on here too. We are very happy with the regular models we use, and also our new model we used on our Premium range as we feel all of these offer a plus size look. We do agree though this is an area we can improve on as many of you would like to see clothes on a size 20 model. We hear you but unfortunately this size model is not a standard in the industry and therefore not very easy to find, however this doesn’t mean we don’t try. We really do listen to you, so watch this space x


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