Tricia ([info]tr1c14) wrote in [info]fatshionista,
2007-06-16 23:49:00
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Thanks Fatshionistas - culture jamming success!

A couple weeks ago, I posted about my Women's Studies assignment to do an outrageous feminist act, and how I was planning to culture jam those awful Special K ads. With your suggestions and encouragement, I did it, and it was quite a success. Prof loved it, and I felt really good about having talked back, even though I don't know how long the edits stayed up before somebody took them down.

Here's the ad before:

DSCN1301

The text reads:
Two Ways to prepare for Bathing Suit Season
1. The most effective way to rid yourself of the pressure of the impending bathing suit season is simple: Make plans to stay in. From May 24th to Thanksgiving the best plan of attack is to stay at home. At home, safe, and out of the sun and surf. That way, nobody has to see you in that ridiculous two piece. Here’s how to do it. Re-decorate your home. Make your space more ‘liveable’ for your self-prescribed summer hibernation. Make sure your air conditioner is in good working order. If not, call a technician. Better yet, consider taking an online correspondence course in air-conditioner maintenance. Become a big sister to an agoraphobic. Make up a tropical disease that, although curable and non-transferable, makes going outside entirely out of the question. Write a screenplay about a young woman who is trying to avoid the summer by staying in and writing a screenplay about a young woman who is trying to avoid the summer. Write a list of excuses as to why you can’t go to the cottage, beach, or the summer BBQ. Once you’ve crafted a dozen great excuses, make sure to practice your delivery. Buy self tanning cream so you can tell your co-workers, “you got a little too much sun on your white water rafting trip”. Find a new job that entails working the overnight shift. Use the daytime for sleep and dancing with daytime TV hosts. Start a blog. Make the WWW your BFF. Learn to knit. If you already know how to knit, knit until you can’t knit anymore. People always need hats, mittens and sweaters (especially lopi sweaters). Tell people you are taking a sabbatical, then catch up on all those awesome shows that we can’t get here yet.
2. Relax and keep it simple. Try the Special K 4-week Challenge. Eat well, including fat free foods like Special K cereal and exercise. Summer’s coming. Enjoy it.

Here it is after - I got the fonts too big, and I should have gone with portrait instead of landscape, but it still looks pretty good if you ask me.

DSCN1304

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Tags: activism, tv/popular culture

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[info]brokenfrailty

June 17 2007, 06:42:46 UTC 4 years ago

I love this...the way that you worded everything tied in really great with the advertisement as well...bravo...A+ from me for sure!

[info]notdawa

June 17 2007, 06:43:06 UTC 4 years ago

Fantastic.

[info]kalmn

June 17 2007, 06:49:30 UTC 4 years ago

oh, you rock.

[info]dilona

June 17 2007, 06:50:34 UTC 4 years ago

That's fantastic. I love it!

[info]jexia

June 17 2007, 06:57:36 UTC 4 years ago

A for awesome.

[info]hobbledehoy

June 17 2007, 07:05:54 UTC 4 years ago

fucking awesome. ten points.

[info]flight_feathers

June 17 2007, 07:45:27 UTC 4 years ago

im in love!

marry me.

[info]whooz_queen

June 17 2007, 09:10:25 UTC 4 years ago

Fantastic stuff, well done.

[info]giniliz

June 17 2007, 09:11:43 UTC 4 years ago

Great job! I'm sure you made at least one person smile and at least one person think.

[info]burningofroissy

June 17 2007, 10:54:55 UTC 4 years ago

You kick ass.

[info]redfi

June 17 2007, 11:44:56 UTC 4 years ago

Yep, you win. :)

[info]haywagonsmom

June 17 2007, 12:00:16 UTC 4 years ago

those came out really good.

[info]beautyofgrey

June 17 2007, 12:40:04 UTC 4 years ago

Oh, this rocks! Awesome job!

[info]bukiluki

June 17 2007, 12:44:13 UTC 4 years ago

awesome! so proud.

[info]bagfish

June 17 2007, 13:03:36 UTC 4 years ago

Absolutely wicked, that is fantastic! Would be really great if this sort of thing got picked up by the local media.....

[info]inafever

June 17 2007, 13:13:19 UTC 4 years ago

you rock! this is so great

[info]soffabitch

June 17 2007, 13:24:13 UTC 4 years ago

you are amazing. i currently have an activist crush on you :)

[info]buttercup_rocks

June 17 2007, 13:38:03 UTC 4 years ago

Fuckin' ace! I hope they stayed up a long enough time to get some people thinking.

[info]wurly2

June 17 2007, 14:08:22 UTC 4 years ago

this is so cool. i would jump up and down and cheer if i happened upon one of those in the subway!

[info]keryx

June 17 2007, 14:45:05 UTC 4 years ago

*APPLAUSE*
That totally rocked!

[info]sevenlies

June 17 2007, 14:51:11 UTC 4 years ago

~applauds~

You did a fantastic job! I'm sure it gave some people a smile and made some people stop and think.

[info]meestagoat

June 17 2007, 14:54:40 UTC 4 years ago

Beautiful! I hope thousands of women saw these in the subways. This is great work.

[info]sunnylemontina

June 17 2007, 15:09:31 UTC 4 years ago

PERFECT! Inspiring.

[info]anterastilis

June 17 2007, 15:18:39 UTC 4 years ago

That's just awesome.

[info]anterastilis

June 17 2007, 15:20:53 UTC 4 years ago

actually, do you still have the template for those? I live in a tiny town of less than 2,500 people, but I do travel a bit. If I saw one of those ads, I'd be happy to put a sign up on it.

[info]inheritrix

June 17 2007, 15:27:24 UTC 4 years ago

You did really good here. The media reinforcement of our own insecurities (If I am fat no one will love me and I should hide) is so strong and frequent that I don't even always notice it. Excellent idea you had for this project.
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